In Hawaii, real estate agents don’t always create great descriptions for their property listings. Instead, their descriptions come off as boring lists of features. The listing narrative though, is one area where your listing should stand above your competition.
Recently, an MLS study found that well written listing descriptions could increase a homes’ sales price. In fact, each property characteristic mentioned in the listing can boost the sale price by just below 1 percent. Also, it can increase the probability of the house selling by up to 9.2 percent. That’s huge, especially in Hawaii where the average home costs $500,000 – 600,000.
Further, the study reports the benefits of positive adjectives. Words like beautiful, charming and lovely can increase sales prices by an average of just below 1 percent.
Can you imagine? Your real estate agents prose abilities may earn you 10’s of thousands more on your property sale!
Here’s the best news. At Hawaii Real Estate Agent, we can review agents’ past listings. We’ll see how well they write descriptions. That may mean thousands of extra dollars in your pocket. And we do it for free.
Reach out today for your free agent finder session by clicking, here.